Influence: The Psychology of Persuasion by #Robert Cialdini

Mastering the Art of Persuasion: 10 Vital Insights from “Influence

Mickey
4 min readAug 23, 2023

Have you ever wanted to convince your parents to let you go out late? Or ask the teacher to extend homework? Or maybe you just want to be more convincing in general? If so, you must definitely read the book “The Art of Persuasion” by Robert Cialdini.

This book contains practical advice that can help you influence others in all areas of your life.

But what if you’re not an adult in disguise? What if you are a student in grades 7–8? Can you still use the principles of persuasion?

The answer is yes!

In fact, the “art of persuasion” is especially useful to young people because it teaches you how to build relationships, communicate effectively, and get what you want. So here are 10 life lessons from The Art of Persuasion perfect for 7th to 8th graders (but not only that).

Lesson 1: The power of active listening 🎧

Imagine you are at the playground and your friend Raja is excited about his new bike. You want him to give you a bike, but the point is: that you have to listen to his bike-loving stories first. Yes, active listening means soaking water with a sponge in a baby’s pool. rani, ask follow-up questions, and show genuine interest. So! Raja can let you ride this bike.

Lesson 2: Find common ground 🤝

You and your classmate, Seema, try to choose pizza for a school picnic instead of burgers. Find that cosmic connection: Do you both share the same obsession with eating more cheese? Explore common interests before bringing your pizza recommendation into the conversation. , burgers are a thing of the past!

Lesson 3: The power of “because” 🙏

Imagine this: You are faced with the scary prospect of cleaning your room. Instead of the usual groans and grunts, you hit your parents with the magic word: “because”. “I had to clean my room because I couldn’t find my lucky sock!”
Adding “because” makes your argument much more logical, even if it’s all about it.

Lesson 4: Tell compelling stories 📚

Have you ever tried to convince a teacher that you need extra days to do your homework? Imagine you are trying to convince your teacher that aliens have stolen your homework. What seems more believable? Turn your arguments into a compelling story.
Stories capture the imagination and make your message memorable.

Lesson 5: The Strange Case ofthe Mirror 🪞

Have you ever noticed that people tend to mimic(copy other ) other people’s body language and words? As if we were all secret mimics. Imagine you’re trying to convince your best friend to see a sci-fi movie with you. B
began to reflect on their enthusiasm and gestures. They’ll book tickets before you can say “alien invasion”.

Lesson 6:Appeal to Emotions 🌟

So you try to convince your parents to let you raise a pet unicorn (we can all dream, right?). Pull up the heartbeats! Explain how your lonely sock collection would benefit from a mystical companion.
Make them feel everything. Tears of sorrow without a unicorn can be your ticket to a legendary pet.

Lesson 7: The ultimate authority figure 💼

You want your classmates to participate in your epic science project, but they won’t. Time to bring out the heavy artillery: Master’s consent! Mention your teacher and project endorsements will become the most popular ticket in town.

Lesson 8: The sneak attack of rarity 🕵️

Imagine you are exchanging Pokémon cards with your friend. The extremely rare Charizard is the target and you have it. Please mention that you plan to trade it with someone else.
Watch your friends scramble to keep Charizard in your collection. Scarcity ignites desire!

Lesson 9: The Mysterious Magic of Consistency 🎩

You’re trying to convince your younger brother to share their chocolate. Time to be consistent! Ask them for small favors before big ones. Once they sign up to help, sharing chocolates becomes easy.

Lesson 10: The power of flattery🌟

Imagine trying to convince your friend Sid to help you with a history project. Praise her knowledge of ancient civilizations and watch her heart melt like ice on a sunny day.
Give them sincere compliments. Who can resist the urge to be enthralled by admiration?

In the end, We’ve got ten super important lessons about the “art of persuasion” coming your way.
being really good at persuading comes with a big responsibility. So, use these lessons wisely, and trust me, you’ll be able to achieve some incredible things!

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